Top 5 Social Apps Performance in Kenya Q2 2025

In the second quarter of 2025, the top social apps in Kenya showed varied performance trends on the unified platform, as reported by Sensor Tower. Here's a detailed look at each app's metrics:

TikTok - Videos, Shop & LIVE from TikTok Pte. Ltd. experienced a steady increase in weekly revenue, peaking at approximately $23.7K in late June. Weekly downloads fluctuated, with a notable peak of 146.5K in early April before a decline, while weekly active users grew from 8.5M to 8.9M by the end of the quarter.

Instagram saw relatively stable weekly revenue, ending June with around $2.9K. Downloads decreased significantly mid-quarter, bottoming at 55.4K in early June, but rebounded to 109.6K by late June. Active users remained steady, starting at 4.4M and closing the quarter slightly higher.

Facebook from Meta Platforms, Inc. showed an increase in revenue, reaching $2.3K at the end of June. Downloads peaked at 135.8K mid-April, then declined to 88.1K by the end of June. Active users saw minor fluctuations, maintaining around 7M throughout the quarter.

SOYO: Meet & Chat Party from Haflla HK Limited had a decline in revenue, starting at $1.3K and dropping to $691 by June's end. Downloads peaked in early April at 18.1K and remained relatively stable thereafter. Active users increased from 59.9K to 65.9K over the quarter.

BuzzCast - Live Video Chat App showed a gradual increase in revenue, ending June at $1.3K. Downloads reached their peak at 2.8K mid-June, while active users grew from 5.2K to 6.6K by the quarter's close.

These insights reveal the dynamic nature of the social app market in Kenya, with each app showing unique trends in revenue, downloads, and active users. For more detailed insights, visit Sensor Tower.